The 2024 Paris Motor Show highlights the electric vehicle and SUV trends amid a challenging economic landscape, with significant participation from brands like Renault, which showcases the electric Renault 5 and 4. Chinese manufacturers, including Leapmotor, make a measured debut, while established European automakers like Volkswagen and BMW return to reconnect with consumers. The event reflects a market grappling with slow sales growth and a notable decline in electric vehicle demand.
Santo Ficili, the new head of Maserati and Alfa Romeo, aims to elevate both brands while navigating the complexities of the automotive industry's transition to electric vehicles. He emphasizes the importance of effective marketing and customer guidance amidst current market confusion over various powertrains. With a focus on synergy and product launches, Ficili is optimistic about the future despite challenges in the luxury segment.
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